Workshop Spotlight – The Digital Picnic – Small Business Owners Social Media Best Friends

I have been a long time follower (and borderline stalker) of The Digital Picnic, Melbourne based social media rockstars (yes, I said it) who provide social media workshops and digital media training both face-to-face and online.

Yes, there are many many many options out there for social media training but the team at The Digital Picnic have their own style and completely genuine approach to empowering small business owners to get comfortable with the monster that is social media for their businesses and to connect with their customers and audience.

Where I started with The Digital Picnic

I first attended their Get Social Savvy Workshop in Brisbane back in November 2016 and left the workshop with a small brain explosion because I was only a few months into my business at that stage and felt like it was all too much for me to comprehend. I’ve always been on the social media bandwagon personally but I realised after that workshop social media was not a space I wanted to play in as a Virtual Assistant because I was barely doing it for myself let alone being a creative brain for my clients.

Attending that first workshop allowed me access to TDP’s Graduates group and over the next two years I have been quietly watching on in the group, dropping in here and there and I can honestly say that group is THE NICEST CORNER OF THE INTERNET. The graduates of TDP in that group are the nicest, most generous and collaborative bunch and that makes me love TDP even more because that’s a huuuuge thing to have a group on social media that is so highly engaged yet without the drama that can sometimes come with managing groups.

The Digital Picnic Conference 2018What did the conference cover?

Which brings me back to attending the TDP Tour Conference on the Gold Coast. As I mentioned I had previously attended Get Social Savvy but the package price for the two days included Get Social Savvy and Advanced Get Social Savvy so I thought I would just go for both anyway because social media has changed so much in two years I thought it would be good for me to have a refresher. I tell you what, I’m so glad I did, because the Get Social Savvy workshop on the first day gave me so many lightbulb moments (even though I had heard some of the content before, it was like I needed to hear it again for it to actually sink in) and there were things that had completely changed since the last workshop.

Then the second day of Advanced Get Social Savvy delved deeper into Facebook Ads (which I have avoided like the plague up until this point), Google Analytics, Content Marketing, Leveraging Influences, Video Marketing and Social Customer Care. Cherie (and her team who at this event was Teresa) are top class facilitators who you can see genuinely loves what they do and loves to share their knowledge and learnings from both The Digital Picnic and from their clients’ campaigns. Everything they teach is made to be so relatable to the various businesses and individuals that are in the room.

And it wasn’t only all social media, there was also so much that the TDP offered up in small business learnings too – all of which applies across industries and product/service based businesses. Something that you can’t get from online courses – the in-person connection and conversations that you have with fellow attendees.

Oh, and I forgot to mention – spending the night at a gorgeous hotel childfree was absolute bliss (if only I was able to sleep in!).

My social media learnings

Here are my three big takeaways from the two days:

  1. Don’t try to be across ALL of the social media platforms – stick to one or two and do them well – social media burnout is a real thing!
  2. Facebook Advertising can be really powerful if you do it right and do it for the right reasons – be clear on what you want to achieve if you spend money on them.
  3. Google Analytics are not just for your website – that data can be super helpful in how you structure your social media content.
Where you find more about The Digital Picnic

You can find out more about The Digital Picnic and their workshop and service offerings on their website https://www.thedigitalpicnic.com.au/ or by connecting on Facebook and Instagram (which is where they really shine!).


Korryn Haines Encore Admin Consulting Small BusinessKorryn Haines is an administration ninja with over 10 years of administrative experience in a wide range of industries. Based in Brisbane and founder of Encore Admin Consulting, she provides virtual assistant services and administration process consulting services to micro and small businesses. She loves a nice big pot of tea, smashing out a BodyPump class and spending time with her young children, husband and lovable Cocker Spaniel. Connect with her on Facebook, LinkedIn, Twitter and Instagram.

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