There are a select few people that I’ve admired from afar since starting my business and Kate Toon has most definitely been one of them. My geeky brain had a complete explosion when I found out Kate was delivering a face-to-face workshop in Brisbane a few months ago and I very quickly booked my ticket (and decided I’d figure out who would take care of my kids later because it was on a non-daycare day – thank you hubby for taking the day off work!).
What does SEO mean for me?
SEO is definitely one of those mysteries for anyone that has a website and our inboxes have a constant stream of random emails from “SEO Experts” offering their services to get our website onto the first page of Google if you throw all of your money at us. Like most things in life, SEO isn’t one of those things that can happen so easily but Kate gives a pretty damn easy recipe to follow to give it a fair crack in doing it yourself and setting your business website up to succeed in getting some Google love.
I’ve completed Kate’s free SEO Nibbles course prior to the workshop and have put into place some things previously, but attending the workshop expanded on the free course even more – especially in the Technical SEO side of the equation. Who would have thought opening your website on your mobile phone and handing it over to a complete stranger sitting next to you would give you so much feedback on how your website is user friendly and tips that you would never have thought of (and hello, that all contribute to usability which in turn can affect SEO!).
Kate was exactly how she is online: witty and approachable, so full of knowledge and generous with sharing her knowledge on a subject that can sometimes be “how long is a piece of string”. Like anything in the online space the goal posts are forever changing and Kate shows how those goal posts have changed in the time she has been within this space but concisely deliver an easy to follow road map to keep up with the changes.
What did I learn?
My number one takeaway from the workshop (and I think this is because I’ve become such a process writing person over recent years) is when writing for your website you write for humans first, Google second. I built my first ever website (badly) back in 2001 using Microsoft Frontpage back when keyword stuffing was a thing.
I’m a tech kinda person so I was geeking out with the software suggestions but Kate’s workshops and courses are fantastic for any business owner to understand what they need to consider when it comes to their website and how it can affect its usability and searchability via Google. You don’t have to be completely all over the software and tech but it’s a huge plus if you understand how it all works and that can help guide you in how you approach your website.
Where can I find more?
And to end what was a big day my Master Three decided that he wanted me to read him Kate’s book “Wobbly Jim and a parrot named Sue” that evening :o)