This is a revelation I have had recently and it has come about from taking some time to step out of my business and look at my clients and my services and doing some bigger picture pondering.
I frequent a number of VA groups and small business groups on Facebook. Because of this, I’ve come to realise that there is a huge bombardment of information and tools and systems that get thrown around the marketplace. For me as a Virtual Assistant, there are two ways to react to this – first is to freak myself out and push hard and make sure that I know absolutely everything about all of the systems/software/tools/apps/marketing trends/platforms etc. I’ll admit, there are moments when I stumble and do this. Or secondly, acknowledge that I don’t know all of the inner workings of all of the systems and how they work, and accept that is ok.
In business, we get told at every turn, you have to portray that you are the expert and you know everything, and that’s how you can charge the maximum amount and get all of the clients. But I’d like to bow out of that notion – I’m realising that my clients work with me because I have a solid grasp of administration, processes and systems as an overarching concept. From my past experience in my employment history, however, my biggest STRENGTH is being open to LEARN. More than anything, I love to learn how my clients are operating, learn about the systems and apps and tools they are using, learn about their culture and their vision.
It’s from there I go about looking at what they are doing and where I can see efficiencies can be found. Then suggesting alternatives or providing suggestions about what systems and apps that I have come across in my travels that may be beneficial to them. If they are using systems and apps I’m not familiar with, I’ll go and learn more about them and learn about their functionalities and see if they do what they say they can do for the business. Sometimes what they are using is perfect for the business and the owner is completely happy with how they are using it and the outcomes – and that’s completely fine. But if I can see some shortcomings or if there’s something I can see as being a shortfall for them as they grow, then I will provide my feedback and offer some suggestions. Sometimes the biggest and most expensive option for a system isn’t the best fit for a business – because if they can’t understand it or aren’t willing to put in the time to learn it then it’s no use changing it.
I love that I can be the fresh set of eyes in their businesses and provide my input and knowledge and help them to strengthen what they have built. Because businesses are like children to their owners, they are something that every ounce of their passion has gone into creating and you want to see the best outcomes for them. The life of a business owner is sometimes chaotic and all over the place, so I love being able to provide solutions whereby the administrative speed bumps are lessened or smoothed out so that the ride is that little more enjoyable.
To do this, I am always open to learning, learning what tools and options are out there, and learning about other fellow service providers who can help to implement the new tools and systems into my clients’ businesses. Because sometimes, realising you can’t be the absolute expert about everything can be your biggest strength and can deliver the best outcome for you and your clients.
Learning to let go of tasks in your business is another learning opportunity – but I’ll leave that for another day.
If you are looking for administrative support and guidance in your business – feel free to reach out and get in touch. I would love to help you if I can!